Is Bed Bath & Beyond Discontinuing Coupons in Exchange for a Loyalty Program?
If you’re familiar with Bed Bath & Beyond stores, you probably know the retailer sends out coupons to customers via mail almost weekly. The company also offers consumers the option to receive coupons via text message that can be used in store or online. Coupons are usually for 20% off one item, and one coupon can be used per item per transaction.
However, hoarding coupons for future purchases may no longer be useful for savvy shoppers. The company is testing a new loyalty program with an exclusive group of invite-only customers. The program, meant to boost sales and loyalty, is called Beyond+. Beyond+ is $29 per year for a 20% discount and free shipping on all orders, nearly identical to that of Amazon Prime. Home items are just a fraction of the millions of items for sale on Amazon, and are often priced for less than in stores, making this program potentially problematic for Bed Bath & Beyond. Brands acquired by the company–which include buybuyBABY, Christmas Tree Shops, and Harmon Face Values—are not included in the program.
Bed Bath and Beyond seems to strive for customer satisfaction and loyalty—according to their website, they will price match any product found on a competitor website such as Amazon. Products can also be ordered online and picked up in store, saving buyers some time and shipping costs. Some store locations even accept expired coupons, ensuring that customers always get to use them.
Do you think this loyalty program is worth keeping around?