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Building an Employee Wellness Program

Posted by a2g on December 21, 2016

As a new year approaches, many of us try to establish a New Year’s Resolution to complete during the year. For most, the resolution is often the goal of creating healthier lifestyle habits. However, it is easy to quickly forget or lose motivation in reaching that goal. Last year, Forbes reported that 70% of employers […]

5 Great Employee Holiday Gift Ideas

Posted by a2g on November 28, 2016

The holiday season is near, as almost every retail business has reminded us since practically the first day of November. Although a time for giving, the end of the year approaching can put a lot of pressure on companies of all sizes to meet business goals. Additionally, as a business owner or manager, it may […]

Uber’s New Rewards Program

Posted by a2g on September 27, 2016

If you’re like 80% of ride-hailing users, you use Uber as your ride request app of choice. You’ve probably shared your invite code with family and friends for their first free ride, which earns you one in return. And, chances are, you shop local–whether it’s getting your daily cup of coffee or grabbing dinner with […]

Features That Make Branded Apps Worth the Download

Posted by a2g on August 18, 2016

Whether you prefer Android, iPhone, or tablet, you’ve probably downloaded at least one branded app to your device. Beneficial to both brand and consumer, branded apps help strengthen the experience customers have with a brand, as well as build new customer relationships. Many apps offer exclusive deals, simplify the purchase experience, or both. Either way, […]

Chipotle’s Unique Approach to Customer Loyalty

Posted by a2g on July 13, 2016

Recently, Chipotle Mexican Grill introduced a three-month loyalty program in an effort to gain its customers back after a national scare of food safety concerns last year. Enrolling in the program, called “Chiptopia,” starts with a card given to a customer when paying for their Chipotle purchase. The cashier will swipe the card at the […]

3 TV shows with terrible corporate cultures

Posted by a2g on May 11, 2016

While we do encourage financial incentives as compelling motivators (obviously), there are ways to effectively encourage employees to perform that won’t cost your company unnecessarily. One of the top non-financial motivators include “open, supportive cultures that encourage new ideas and empower staff.” That sounds all well and good. But we find that we have a […]

Rewarding customer loyalty as a touchpoint

Posted by a2g on April 4, 2016

As this McKinsey article from 2012 so accurately pointed out, customer behavior is evolving. Customers are more savvy, and are way, better at their research And that was in 2012! It’s 2016, and customers have only grown in their discernment and acumen. While it began with the advent of the Internet and shopping search engines, […]

How does Ebates work? A lesson in sharing

Posted by a2g on March 8, 2016

My aunt recently introduced me to Ebates. She is the queen of savvy shopping, so when she told me that there were no strings attached, I believed her. (Power to WOM marketing.) For me, as a consumer, the concept was simple: I purchase from partnering online retailers using the Ebates website. And I get a […]